Compendium Selected as One of the Top Three Innovations by Direct Marketing Association (DMA) Members, the Worlds Largest Marketing Organization

Indianapolis, IN (PRWEB) June 23, 2011

Yesterday, Compendium was named one of the top three Early Stage Innovations at the Direct Marketing Associations All For One Summit. This award comes on the heels of a 2011 eCommerce Rising Star award. In addition, one of Compendiums clients, Granite State College, earned a Merit recognition in the Total Advertising Award category for schools under 2,000 students from the Higher Ed Marketing Report for an integrated marketing campaign based in its blog. Together, these national awards recognize the impact of the Compendium platform in improving its clients online presence.

Were honored to be recognized for the innovation involved in creating a business blogging platform that gives the control of the message back to the marketer, said Frank Dale, President of Compendium.

Not only can marketers manage their blogs without burdening their IT staffs or relying on do-it-yourself alternatives, but Compendium makes it easy for them to capture customer stories to share.

The DMA Early Stage Innovation recognition was earned based on texted votes from the All For One Summit attendees. The award celebrates advancement in direct and digital marketing technology. Entries were based on three main criteria: how innovative the product or service is, the impact the product or service has on an end-user, and whether or not the product or service has made a difference in the community at large. A panel of judges will determine the ultimate winner who will receive their award along with other Innovation Award winners at DMA2011 in Boston on Tuesday, October 4.

World Business Research uses its Rising Stars designation to recognize companies that the eTail community feel have the leading-edge in value, performance and service excellence and are helping retailers advance their cause. Compendium was nominated as a Rising Star in the Content Marketing category by clients Gymboree Play and Music, Taiga Company, Lexicomp.com, and IVLProducts.

Granite State College began using the Compendium platform to let their students share the impact that getting an education had on their lives. Because of the enthusiasm of student bloggers, Granite State translated blog stories into an integrated marketing campaign including billboards, print ads and even a new sub-brand, "Granite State College Stories". The Higher Education Marketing Report recognized the power of this campaign with a Total Advertising Award category for schools under 2,000 students.

With more than 400 customers, Compendium is quickly becoming the business blogging platform of choice for marketers who are creating and capturing content online while maintaining control over the content they choose to represent their brand.

To learn more about Compendiums Business Blogging Platform, visit http://www.compendium.com.

About Compendium: Compendium is a Web-based blogging platform for businesses and organizations. Our software does the heavy lifting of a message, so that customers and prospects can find and engage with your business and organization. The Compendium platform allows its clients to collect stories from customers and manage posts from multiple internal bloggers with an easy-to-use administrative layer, organize a blog in a search-friendly format and broadcast blog content to social media sites and newsletter subscribers. Learn more at http://www.compendium.com

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Real-Time Bidding and Access to Largest Media Inventory Put Ozonion at Forefront of Online Advertising Market

New York, NY (PRWEB) September 30, 2011

Ozonion U.S. Corp. is set for the global launch of the second generation of its online advertising platform on September 30th to deliver access to the latest trends in the online advertising market and respond to evolving market needs. The launch will include the unveiling of the new version of the Ozonion website, as well an online advertising platform that could very well change the way online advertising is conceived from the largest to the smallest online advertisers.

The Ozonion platform gathers the various elements from the online advertising value chain to offer a one-stop solution for online advertisers in a market where the distance between advertisers and online media has been the dominating factor. The incorporation of real-time bidding (RTB) technology into the platform has further lengthened Ozonions reach after sealing strategic partnerships with the most important players in RTB today: Appnexus, AdMeld, and OpenX Market. These strategic partnerships alone are worth a total of some 1 trillion online impressions per day offering what is perhaps the most extensive access to online media inventory available in todays market.

Ozonions first public outing in the U.S. came at the 2011 edition of ad:tech San Francisco where the company attracted the attention of many other IT industry pillars including Google, Microsoft Advertising, and Yahoo!. The global start-up also seized the occasion to streamline integration with major e-commerce platforms like Magento, Shopify, Volusion, and BigCommerce to improve the spectrum of services that Ozonion offers to online vendors.

Ozonion gives online advertisers the power to create, publish, and optimize their own campaigns through a series of simple steps aimed at optimizing budgets and increasing ROI. The platforms intuitive user interface permits online advertisers to create and go to market with an unlimited number of ads and landing pages created automatically from a variety of templates. The ads and landing pages go to market simultaneously in a process that reduces time to market from weeks to days. Online advertisers choose the where and how each campaign is published then the campaigns are automatically managed by an optimization engine that eliminates the ads and landing pages with the lowest click through and conversion rates. Ozonion then links the best performing ads to the best performing landing pages in a process that ensures increases in customer conversion rates of up to 150%. According to Ozonion CEO, Fabio La Manna, the mechanism for the optimization of each media source automatically sets the best criteria for each decision, making ads and landing pages that provide better results and campaigns more profitable.

Ozonion began operations in 2009 with the mission of making the online advertising market more accessible to online advertisers, and giving them a better ROI for their online advertising campaigns. The company now has bases of operations in North America, Europe, and South America.

Those interested in learning more about Ozonion can visit the Ozonion website. Other useful addresses include sales(at)ozonion(dot)com, and pr(at)ozonion(dot)com.

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